| |
Strategy
Adzone will consult and provide the following services to clients:
- Marketing Strategies (3-5 year aligned to business plans)
- Communication Strategies (1-2 year plans - to achieve marketing objectives)
- Brand Strategy (Brand Essence & Messaging)
- Reputation Management Strategies (including crisis and issue management)
- Internal Communication Strategies
- Stakeholder Management Strategies
- CSI, 3BL Strategies (King III compliance)
Adzone's strategic process includes 3 phases:
- Discovery
- Review of all existing material, strategies and information
- Interviews with senior executives
- Understanding internal sentiment - staff survey
- Interviews with key stakeholders
- Workshop with marketing team to agree objectives and outcomes
- Development
- Creation of the strategy
- Work-shopping strategy with team to ensure by-in
- Development of materials to support strategy
- Delivery
- Final printed document for implementation
- Overview presentation for staff
- Briefing to agencies for implementation
Strategies take between 4 to 16 weeks to complete and are charged at an hourly rate for professional service rendered. Hard costs will be quoted for.
Writing Services
Due to strong strategic thinking and writing ability, both Sara and Graeme are able to assist clients with implementation in the writing arena. Sara can develop articles, company profiles, leadership résumés, media releases and statement and web-copy and Graeme has developed strategic web-site copy for clients on occasion.
|
|
