Sara graduated from the University of the Witwatersrand with a BA (Eng, Ind Psy), and was quickly employed in the market research industry before moving into advertising. After a few years with the multinational agencies, Sara moved to M-Net and worked as Marketing Manager for the channel. She moved back into advertising to work accounts such as Coca-Cola, SAA, ABSA and SABC in the early 1990's. In 1999, Sara formed Adzone Consultants with clients such as Budget Rent a Car, Constitution Hill, SABC Education, Takalani Sesame (a New York based client), Trans Union ITC and the Mindset Education Network.

In 2003, Sara began consulting for the Wisdom Keys Group, working in earnest in the field of Tourism marketing including SA Tourism, the Cradle of Humankind, Gauteng Tourism, the TGCSA, TEP and the Tourism Business Council of South Africa. Sara has also developed strategies for a number of parastatal organisations including Eskom, South African Post Office, the TRP project for the Department of Transport and was involved planning and strategy for the 2010 FIFA World Cup™ emblem unveiling and preliminary draw events.

More recently Sara has worked on international investment promotion for the Coega Development Corporation, on the Rustenburg Integrated Rapid Transit strategy and the corporate affairs strategy for the Liberty Group.

Sara's experience encompasses strategic insights into all forms of communication including above and below-the-line, direct marketing and public relations - particularly in relation to developing workable and implementable marketing communication strategies for clients.

Sara is an accomplished facilitator and has managed wide variety of workshops, brainstorms and engagements for a wide variety of clients to establish direction and consensus from groups. Her style is direct and guided by an outcomes approach.

Sara is the Strategic Director and owner of Adzone Consultants, the Strategic Group Head at the Wisdom Keys Group and is a member of the IABC (International Association of Business Communicators).

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Graeme Butchart began his career in advertising as an Art Director in the international agency world and moved quickly up the ranks to become an award winning Creative Director, working in both his own advertising agency and the top local advertising agencies. His work won London International, New York, Clio and Lorie Awards for his creative ideas and cutting edge thinking. It was during the 1990's that Graeme began working with State owned Enterprises, and was responsible for changing the image and positioning of such organisations as Eskom, SABC, SAA and Telkom. His work led him to work and develop many young black creative people and he was instrumental in establishing the 'Abekwetha Programme' at this time.

With the new millennium Graeme took a bold step and left the world of advertising to spend more time training and mentoring talent, firstly in the marketing and communications industry, and then later in the broader field of business. He has worked as a lecturer at the AAA School of Advertising and Vega Brand School and delivered courses and lectures for the Institute of Marketing Management (IMM) and various Business Schools throughout South Africa around the topic of the importance of innovation and creativity in the business environment. His exposure led to a one year contract for Leo Burnett in Lagos Nigeria, where his training and development skills were tested with much success.

In the past few years, Graeme has been a sought after facilitator and speaker for a number of high profile clients and symposiums, working in both the public and private sector.

In between speaking and conference engagements, Graeme is a trained mentor and works one-on-one with a number of business people in achieving their goals through enhanced creative thinking and communication and is currently writing a book on the subject of creativity in life and at work.

Graeme is a member of the PSASA (Professional Speakers Association of South Africa).